Best Practiceworkshop
Sales strategy - ideas for lead generation
In an unbeatable time!
Workshop - Keyfacts
Organisation
medium-sized company
medium-sized company
Branche
mechanical engineering
mechanical engineering
Handlungsfeld
distribution strategy
distribution strategy
Teilnehmer/innen
13 participants
13 participants
Anwendung
workshop
workshop
Dauer
8h
8h
work & win
01
starting position
- A loyal team that wants to shape the company with know-how and will
- The managing directors are of the opinion that with the given resources the performance and the sales quota as well as the positioning in the middle class can be increased even further
02
target
- Generation of a common awareness of the team
- Definition of ideas and measures to increase the sales quota and definition of responsibilities for the implementation of the action plan
- Increase in cross-team collaboration
03
method
- Implementation of an eigenland® pilot workshop with 13 sales employees to sharpen the sales strategy
- Intuitive theses evaluation of 60 theses in six defined fields of action within a one-day workshop
- Subsequent discussion of theses with a focus on the subject areas of cooperation between internal and external sales and sharpening of strategies including practical / theoretical impulses
- Concluding processing of three target questions to focus and prioritize the measures to be developed
04
result
- Development of a common mindset for value-adding cooperation
- Formulation of the greatest success factors in order to exploit the full market potential
- Definition of measures to increase lead generation and the sales quota, e.g. by strengthening the Internet presence in the context of SEO and SEA
- Establishing a small team to work out the measures already defined and to implement the ideas in the company