Sales strategy - ideas for lead generation
In an unbeatable time!
Workshop - Keyfacts
Organisation
medium-sized company
Branche
mechanical engineering
Handlungsfeld
distribution strategy
Teilnehmer/innen
13 participants
Anwendung
workshop
Dauer
8h
work & win
01 starting position
A loyal team that wants to shape the company with know-how and will
The managing directors are of the opinion that with the given resources the performance and the sales quota as well as the positioning in the middle class can be increased even further
02 target
Generation of a common awareness of the team
Definition of ideas and measures to increase the sales quota and definition of responsibilities for the implementation of the action plan
Increase in cross-team collaboration
03 method
Implementation of an eigenland® pilot workshop with 13 sales employees to sharpen the sales strategy
Intuitive theses evaluation of 60 theses in six defined fields of action within a one-day workshop
Subsequent discussion of theses with a focus on the subject areas of cooperation between internal and external sales and sharpening of strategies including practical / theoretical impulses
Concluding processing of three target questions to focus and prioritize the measures to be developed
04 result
Development of a common mindset for value-adding cooperation
Formulation of the greatest success factors in order to exploit the full market potential
Definition of measures to increase lead generation and the sales quota, e.g. by strengthening the Internet presence in the context of SEO and SEA
Establishing a small team to work out the measures already defined and to implement the ideas in the company