Data protection and privacy policy

We are delighted that you are interested in our company. Data privacy is very important to Eigenland GmbH. The use of the Eigenland GmbH web pages is fundamentally possible without entering personal data. However, the processing of personal data may be required in order to use specific company services on our website. If the processing of personal data is required and there is no legal obligation for it, we will generally ask for the consent of the person concerned.

The processing of personal data, such as names, addresses, email addresses or telephone numbers always takes place in accordance with the General Data Protection Regulations and in accordance with the country-specific Data Protection Conditions that apply to Eigenland GmbH. Our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process with this privacy policy. Affected persons are also informed about their rights by means of this privacy policy.

Eigenland GmbH, as the party responsible for the processing, has implemented numerous technical and organisational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, internet-based data transfers generally have security gaps and absolute protection cannot be guaranteed. For these reasons, any affected person can provide us with personal data in other ways, such as by telephone.

The responsible body in terms of the data protection laws, particularly the EU General Data Protection Regulation (GDPR), is:

Eigenland GmbH 
Markt 8 
45721 Haltern am See, Germany 
+49 2364 50 52 940

Your rights as the affected person

You can exercise the following rights at any time using the contact details provided by our data protection officer:

  • Information about data stored by us and its processing,
  • Correction of incorrect personal data,
  • Deletion of data stored by us,
  • Limitation of data processing, if we cannot delete your data due to statutory obligations,
  • Objection to the processing of your data by us and
  • Data transferral, if you’ve consented to data processing or concluded a contract with us.

If you have given your consent, you may revoke this consent with future effect at any time.

You can contact the supervisory authority responsible for you at any time with a complaint. Your responsible supervisory authority depends on the state in which you reside, your work or the alleged violation. You can find a list of supervisory authorities (for the private sector) with addresses under:

Purposes of data processing by responsible parties and third parties

We process your personal data only for the purposes named in this data protection declaration. Transferral of your personal data to third parties for purposes other than what is stated does not occur. We only pass your personal data to third parties if:

  • You have given us express permission,
  • processing is required for dealing with a contract with you,
  • processing is required to fulfil a legal obligation,

processing is required to fulfil legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data.

Deletion or blocking of data

We adhere to the concepts of data avoidance and data economy. We therefore only store your personal data for as long as is necessary to achieve the purposes mentioned here or as stipulated by the various statutory storage periods. After the respective purpose ceases to exist or these deadlines have expired, the relevant data will be routinely blocked or deleted in accordance with the statutory provisions.

Collection of general information when visiting our website

When you access our website, information of a general nature is collected using a cookie. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and so on. This is exclusively information that does not allow any conclusions to be drawn about your person.

This information is required for technical purposes in order to correctly deliver the content of websites that you have requested and is mandatory when using the internet. The information is processed for the following purposes in particular:

  • Ensuring that the connection to the website can be established without problems,
  • Ensuring that frictionless use of our website is possible,
  • Evaluation of system security and stability as well as
  • other administrative purposes.

The processing of your personal data is based on our legitimate interest in the aforementioned purposes for data collection. We do not use your data to draw conclusions about you personally. The recipient of the data is only the responsible party and, if applicable, the processor.

Anonymous information of this type may be statistically evaluated by us in order to optimise our website and the underlying technology.


Like many other websites, we use cookies. Cookies are small text files which are transferred to your hard drive from a website server. In this way, we are automatically provided with certain information such as the IP address, the browser used, operating system and your connection to the Internet.

Cookies cannot be used to start programs or transfer viruses to a computer. We can make navigation easier for you and enable the correct display of our websites using the information gathered by cookies.

Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.

Of course, you can also use our website without cookies. Internet browsers are generally set up to accept cookies. Generally, you can deactivate the use of cookies at any time in the settings of your browser. Please use the help functions of your internet browser to find out how you can change these settings. Please note that certain functions of our website may not function if you have deactivated cookies.

SSL encryption

In order to protect the security of your data during transmission, we use state of the art encryption methods (e.g. SSL) via HTTPS.


If you expressly consent, we will regularly send you our newsletter or comparable information by email to your specified email address.

Providing your email address is sufficient to receive the newsletter. The data you provide will only be used for the purposes of the newsletter. Subscribers can also be informed by email about circumstances that are relevant to the service or registration (for example changes to the newsletter subscription or technical conditions).

We require a valid email address for effective registration. In order to check that a registration was actually made by the owner of the email address, we use the "double opt-in" procedure. For this purpose, we log the ordering of the newsletter, the sending of a confirmation email and the receipt of the response requested. No other data is collected. The data is used exclusively for sending the newsletter and will not be passed on to third parties.

You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time. There is a relevant link in every newsletter. You can also unsubscribe at any time directly from this website or inform us of your request using the contact option at the end of this data protection notice.

Contact form

If you contact us with any questions by email or using the contact form, you are giving us voluntary consent to make contact. A valid email address is required for this. This is used to assign the inquiry and then reply to it. The provision of further data is optional. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions. Personal data will be automatically deleted after we have dealt with your request.

Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called Cookies are text files which are stored on your computer and allow your use of the website to be analysed. The information collected by the cookie regarding your use of this website is generally transferred to a Google server in the USA and saved there. In the case of activation of IP anonymisation on this website, your IP address is shortened by Google within European Union member states or European Economic Area states. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data by Google.

The purpose of data processing is to evaluate use of the website and to compile reports about activities on the website. Other related services are provided based on the use of the website and the internet. The processing is based on the legitimate interest of the website operator.

You can prevent the saving of cookies by making specific settings on your browser software; however, we would like to point out that in this case it may not be possible to use all functions of this website to their fullest extent.

Furthermore, you can prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie is placed which prevents future collection of your data when visiting this website:

Deactivate Google Analytics

Further information on conditions of use and data protection can be found at or under

We would like to point out that the "anonymizeIp" code has been added to Google Analytics on this website in order to guarantee anonymous collection of IP addresses (IP masking).

Facebook Pixel

We use the Facebook pixel from Facebook on our website. For this purpose, we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website through Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Then Facebook deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you yourself are a Facebook user and are logged in, the visit to our website is automatically assigned to your Facebook user account. We want to show our services or products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

Google Tag Manager

For our website we use the Google Tag Manager of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Through Google Tag Manager, we can centrally incorporate and manage code sections from various tracking tools that we use on our website. In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it, and in what form data is processed. Google Tag Manager is an organizational tool that allows us to incorporate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be included and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Google Ads

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to draw more people's attention to the high quality of our offerings on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process and how you can prevent this data storage.
Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That's why we use the conversion tracking tool from Google Ads. But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and subsequently perform another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter. We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. Now, when you click on one of our Google Ads ads, the cookie "Conversion" is stored on your computer (usually in the browser) or mobile device by a Google domain. Cookies are small text files that store information on your computer.

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time.


We use Usercentrics, a Consent Management Platform (CMP) on our website. The service provider is the German company Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany. You can learn more about the data processed through the use of Usercentrics in the Privacy Policy at

Embedded Vimeo videos

We embed Vimeo videos on some of our pages. The operator of the corresponding plug-in is Vimeo, Inc., 555 West 18th Street, New York, New York 10011  USA. When you visit a page with the Vimeo plugin, a connection to the Vimeo  servers is established. Vimeo is informed of the pages you visit. If you are logged into a Vimeo account, Vimeo can allocate your surfing behaviour to you personally. You can prevent this by logging out of your Vimeo account beforehand.

If a Vimeo video has been started, the operator places cookies which collect notes on your user behaviour.

If you have deactivated the storage of cookies for the Google ad program, you will not have to deal with such cookies when watching Vimeo videos. Vimeo also stores non-personal information about use in other cookies. If you want to prevent this, you must block the storage of cookies in your browser.

Further information on data protection at Vimeo can be found in the provider’s data protection declaration at:

Embedded YouTube videos

We have embedded YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area. In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data. On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site. As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing content via social media or adding to your favorites on YouTube. If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can't be stored because fewer cookies are set.

Activities in social networks

So that we can also communicate with you in social networks and inform you about our services, we are represented there with our own pages. If you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform within the meaning of Art. 26 DS-GVO with regard to the processing operations triggered thereby which concern personal data.
We are not the original provider of these pages, but merely use them within the scope of the possibilities offered to us by the respective providers. As a precaution, we therefore point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore pose data protection risks for you, as it may be more difficult to protect your rights, e.g. to information, deletion, objection, etc., and the processing in the social networks is often carried out directly for advertising purposes or to analyze user behavior by the providers, without this being able to be influenced by us. If usage profiles are created by the provider, cookies are often used or the usage behavior is directly assigned to your own member profile of the social networks (if you are logged in here). The described processing operations of personal data are carried out in accordance with Art. 6 (1) f) DS-GVO on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 para. 1 lit. a) DS-GVO in conjunction with. Art. 7 DS-GVO. Since we do not have access to the providers' databases, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks and the possibility of making use of your right of objection or revocation (so-called opt-out), we have listed below at the respective provider of social networks used by us:
(Co-)responsible for data processing in Europe:
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Privacy policy (data policy):
Opt-out and advertising settings:

(Co-)responsible for data processing in Germany:
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Privacy policy (data policy):
Opt-out and advertising settings:

(Joint) Data Controller in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland
Privacy policy:
Opt-out and advertising settings:

(Co-) controller for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.
Privacy policy:
Information about your data: Opt-out and advertising settings:

(Co-)responsible for data processing in Germany:
XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
Privacy policy:
Information requests for XING members:

Changes to our data protection and privacy conditions

We reserve the right to adapt this data protection and privacy declaration so that it always corresponds to the current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new declaration then applies to your next visit.

Questions about data protection and privacy

If you have questions about data protection and privacy, email or call us:

Eigenland GmbH 
Markt 8 
45721 Haltern am See, Germany 
+49 2364 50 52 940