Best PracticeSession

Regional business forums

The business forums in Düsseldorf, Münster, Wuppertal and Munich, organized and initiated by Prof. Dr. Gerhard Nowak a new kind of information format. The special thing about it: Instead of specialist lectures with only one point of view, participants can expect trenchant impulse speeches and inspiring specialist discussion groups. Here, the latest business trends are discussed in a controversial and differentiated manner.

Veranstaltung - Keyfacts

Organisation
economic forum

Branche
Event

Handlungsfeld
Employer Branding

Teilnehmer/innen
75 participants

Anwendung
event

Dauer
1h

01
starting position

The economic forum is a meeting and knowledge platform, where instead of specialist lectures with just one point of view, the program features impulse presentations and inspiring specialist discussion groups
In this way, participants receive a maximum overview of tried and tested business concepts on various cross-company and relevant topics in a minimum of time

02
target

Common identification of success factors on employer branding
Cross-company exchange of experiences between the participants on the subject of attractive employers

03
method

Use of eigenland® Multisense with approx. 75 participants at four group tables on the two subject areas "Mindset & Culture" and "People & Organizations"
Voting and discussion of the two fields of action in the individual small groups
Then collect the results from the groups in plenary

04
result

Exchange of experiences between all participants about trends and developments in employer branding
The participants are very much in agreement, are that employees have completely different expectations of their job and their employer in the future
The participants rate the importance of an authentic corporate identity as a key success factor