Best Practiceworkshop
productinnovation:
Effective combination of eigenland® Multisense
with design thinking
Workshop - Keyfacts
Organisation
mobility group
mobility group
Branche
logistics
logistics
Handlungsfeld
productinnovation
productinnovation
Teilnehmer/innen
12 participants
12 participants
Anwendung
workshop
workshop
Dauer
2:30h
2:30h
together
work & win
01
starting position
- As part of a product expansion, the group has developed two prototypes for a new service app
- Due to a relatively balanced list of pros and cons, it is currently unclear which of the two app variants will be introduced
02
target
- Analysis of the two app variants with regard to market attractiveness, feasibility and business effects
- Definition of the further procedure: Further development of prototype 1, prototype 2 or both prototypes
- Decision-making certainty for the participants as to which prototype is the more sensible alternative
03
method
- Implementation of a short eigenland® session with a total of 12 participants from the innovation team
- Evaluation and discussion of five fields of action, each with five theses for each prototype variant
- The theses include decision criteria for a new app or for new digital services that are appropriate to the context
- Subsequent sharpening of the results worked out in the short eigenland® session with design thinking
04
result
- Evaluation and prioritization of the existing prototypes based on defined decision criteria
- Decision of the team for the further development of a prototype with an adapted objective
- Holistic examination of the second prototype with regard to the existing concept, the further procedure and a higher added value